Gareth Starkey
Design | Data | Optimisation | Strategy
A UX, CRO, and product specialist in golf, leveraging Design, Data, Optimisation, and Strategy to balance user needs with business goals, running experimentation-led improvements that tangibly lift KPIs and measurably enhance golfers’ performance on and off the course.
About Me
A UX, Product Design, CRO and Analytics professional with 12+ years’ experience across e-commerce, subscriptions and startups. I combine creativity with data to design experiences that engage users, drive measurable results and balance user needs with commercial goals. Skilled across Design, Data, Optimisation and Strategy, I deliver products shaped by insight, experimentation and behavioural understanding.
My approach blends qualitative insight with quantitative proof to guide decisions and create meaningful improvements across customer journeys. Most recently, I’ve focused on golf technology, where design, data and passion meet to enhance performance, strengthen engagement and help players understand and improve their game.
My Knowledge
UI
Product Design
UX
User Experience
CRO
Optimisation
Data
Analytics & Insight
Golf
Industry Expert
Strategy
Product Roadmaps
Process
Product Management
E-Commerce
Online Retailing
Marketing
Sales & Growth
My Expertise
Creating Pixel-Perfect Designs
Championing User Experience
Building & Running CRO Programs
Pairing Qualitative & Quantitative Insights
Interpreting & Communicating Data
Proving Tangible Golf Improvement
Driving Measured KPI Growth
Planning & Delivering Roadmaps
My Experience
Clippd · Sep 2024 – Present · London
As Senior Product Designer, I lead UX, UI and product strategy for Clippd’s data-driven performance platform, designing intuitive, insight-driven experiences that help golfers understand and improve their game. My work spans cross-platform design, feature definition and combining qualitative insight with behavioural data to refine the product.
Led transition to native app with redesigned onboarding, significantly growing the active user base.
Delivered data-informed UX improvements that boosted engagement and deepened product usage.
Proved Clippd measurably improved player performance through robust impact analytics.
UX & CRO Manager
Me And My Golf · Nov 2021 – Aug 2024 · Cannock
Led UX, Design, Analytics and CRO across the website, app and membership platform, driving continual optimisation across acquisition, retention and engagement. Combined qualitative insight, behavioural data and iterative design to inform product decisions and improve end-to-end user journeys.
Improved average website conversion by 40%, increasing it from under 1% to over 1.3%.
Increased average campaign conversion by 200%, growing it from 0.5% to over 1.5%.
Managed free-trial conversion rates above 50% to consistently meet business KPIs.
UX & CRO Manager
Claire’s · Sep 2017 – Oct 2021 · Birmingham
Built and ran the UX, CRO and Analytics program for multiple international e-commerce sites, identifying opportunities, testing improvements and collaborating with product, marketing and development to deliver measurable enhancements across user journeys, content and conversion.
Drove year-on-year conversion improvements with gains over 88% from under 1% to over 1.75%.
Delivered CRO wins of £500K in annual uplift and over $1M in the US through targeted testing.
Launched a redesign project that delivered a checkout experience with a 3% conversion uplift.
UX Designer
Next · Oct 2015 – Sep 2017 · Leicester
Responsible for designing user-centred experiences across e-commerce and mobile platforms that reflected and enhanced the Next brand. Conducted research, problem-solving and interface design through an iterative UX process, delivering pixel-perfect, responsive solutions that improved key user journeys, optimised customer flow, and balanced creativity with commercial impact.
Web Designer
The Fragrance Shop · Oct 2012 - Sep 2015 · Manchester
Created responsive website and email designs for The Fragrance Shop and partner brands, managing projects from concept to completion. Combined qualitative and quantitative methods with analytics and testing to improve usability, ensuring designs aligned with business goals while enhancing engagement and key commercial metrics.
My Skills
Passionate & Purpose Driven
Creative & Analytical Thinking
Evidence-Led Decision Making
Methodical & Process Follower
Success via Iterative Improvement
Insight-Driven Problem Solving
Results-Focused Delivery
Translating Data Into Action
Improving Golfer Scores
My Projects
Coming Soon…
My Interests
Golf
Playing & Training
Fitness
Gym & Running
Aston Villa
Home & Away
Music
Gigs & Records
Books
Reading & Learning
Travel
UK & Abroad
Dogs
Man's Best Friend
Property
Cottage Renovation
Gardening
Green Fingered