Loading
01

NAME

Gareth Starkey

LOCATION

Ashby De La Zouch, UK

EMAIL

garethstarkey@live.co.uk

PHONE

(+44) 7511 699 519

LINKEDIN

/garethstarkey

01

DESIGN | DATA | OPTIMISATION | STRATEGY

Gareth Starkey


An experienced and proven UX and CRO practitioner who's spent over 12 years combining design, data and optimisation to drive strategy and deliver results for some of the biggest brands in e-commerce.

Hey, I'm Gareth. I'm a UX'er (by heart) and a CRO'er (by head) and I'm looking for my next challenge.

I've spent the last 12 years working for some of the biggest brands in e-commerce across many different areas of the industry from fragrance to fashion, furniture to fidget spinners and beyond, most recently in the world of sports (golf) and subscription services. During my career I have carved out a niche in helping brands combine user needs with business metrics to improve both customer experience whilst driving KPI's and revenue.

I will help you to…
- Get To Know Your Users (UX)
- Test, Learn & Iterate (CRO)
- Understand Qual & Quant (Data)
- Drive Growth & Transformation (Strategy)

My specialism is combining the UX (qualitative) wish the data (quantitative) to drive learning and understanding within companies that can scale, transform and take companies to the next level. CRO forms an important part of this process and provides tangible, quantifiable improvements that not only deliver to the bottom line but are a useful tool for senior stakeholder understanding and buy-in.

My multi-skilled, cross-function experience and knowledge helps me become the catalyst to 'getting stuff done' within the workplace. I can bridge gaps between design and development, analytics and marketing and straddle all these areas to make things happen. I have a passion for developing the team members around me and driving a test-and-learn, iterative improvement approach which makes development, learning and change fun!

An experienced designer, a passionate UX'er, a proven CRO'er, an analytics geek, a business-minded communicator and a champion of the user that can grow, scale and help prove and strategise the steps to take your business to the next level and beyond. Let's get started today!



DESIGN

UX / UI & GRAPHIC

An experienced and competent UX/UI digital designer who keeps users at the heart of everything with experience running design functions.

DATA

ANALYTICS & RESEARCH

An analytical thinker, I bring both the quantitative data together with qualitative user insights to meet user needs and business metrics.

OPTIMISATION

CRO & TESTING

I drive change and develop understanding through building and running effective optimisation programs from the ground up.

STRATEGY

TRANSFORMATIVE THINKING

I use my tools to help drive effective business strategy through understanding and iteration. Move from tweaking to driving effective change, fast!

E-COMMERCE

RETAIL & SUBSCRIPTIONS

I have years fo experience working with some of the biggest names in retail across varying sectors and delivering tangiable results to all.

PROJECT MGMT.

THE COORDINATOR

My varied skillset and business accumen helps me straddle varying business areas and bring together cross-functional teams to deliver projects and results.



User Experience Design
90%
Data & Analytics
80%
Project Management
70%
Conversion Optimisation
95%
E-commerce
80%
Web Development
60%




  • 2024

  • UX & CRO Manager
    Me And My Golf

    Manage UX, Design, Analytics and CRO as part of a marketing function to run a front end and product optimisation program to increase key metrics such as conversion, trial conversion and engagement and drive web and product enhancements and roadmaps.
    2021

  • UX & CRO Manager
    Claire's

    Build and run an UX, CRO and Analytics program to deliver incremental improvements to both user experience, customer journeys and KPI’s. Highlight potential opportunities, test, measure and improve continuously seeing these projects to fruition on the live website(s).
    2017

  • UX Designer
    Next

    Follow UX process and methodology to design innovative concepts for next.com website and apps which represent and enhance the brand. Manage projects from UX research through wireframe, design and development to improve both the customer journey and key metrics.
    2015

  • Web Designer
    The Fragrance Shop

    Use qualitative and quantitative research (UX, CRO, Analytics) to build and continually optimise The Fragrance Shop and partner brand website to ensure they are both user centric and in line with business goals and work with developers to manage these from conception to completion.
    2012
  • 2:1 BSc Media Technology
    Manchester Metropolitan University
    2009