Gareth Starkey

User Experience & Conversion Optimisation

Gareth Starkey

A degree educated User Experience (UX) & Conversion Optimisation (CRO) Manager with over six years experience working within multi-channel retail and cross-device e-commerce. Using qualitative and quantitative research methods to understand issues and highlight opportunities within the customer journey and to provide user centric design solutions, which are validated through analytics and A/B & multivariate testing. An imaginative, innovative and creative thinker loaded with ideas and the skill set to bring these to fruition. A reliable worker with experience of working with responsibility, timescales and pressure, with attention to detail.

Gareth StarkeyUser Experience & Conversion Optimisation

Knowledge & Experience

Conversion Optimisation

Knowledge, experience and proven results in improving conversion and key metrics through A/B & Multivariate testing.

Website Analytics

Expertise in the Google Analytics and the fundamentals of understanding quantitative data and metrics.

User Experience

An understanding of the importance of qualitative research methods and how to incorporate these into the workflow.

Responsive UI Design

Previously working as a web designer a with strong skill set in UX/UI & Graphic Design with reponsive and app principles.

E-commerce & Retail

Over 5 years experience working within retail and E-Commerce for both design, user experience and conversion optimisation.

HTML & CSS Development

HTML & CSS development skills for both protoyping solutions to enhance and demonstrate design as well as CRO testing builds.

Personal Skills & Tools

Key Skills

Wireframes & Journey Maps
UX / UI Web Design
A/B & Multivariate Testing
Test Build & Prototyping
User Testing & Insights
Reporting & Documentation


Time Management


Adobe Creative Suite
Google Analytics
Google Optimize

Gareth StarkeyUser Experience & Conversion Optimisation

  • Career History - Aug 2017 - Present

    UX & CRO Manager - Claire's

    To use quantitative analytics and qualitative user research methods to understand the issues and opportunity within the user journey and to ideate, design and deliver solutions which provide a best in class user experience.

    To use A/B and multivariate testing for conversion optimisation to validate these ideas and also to validate development releases and new functionality.

    To analyse the data and provide reasoning and understanding and context behind testing results. To deliver detailed and measured documentation for all testing and UX improvements. To analyse the data and provide reasoning.

  • Career History - Dec 2015 - Jul 2017

    UX Designer - Next

    To design innovative concepts for all new project based initiatives, which represent and enhance the Next brand; designing the “look and feel” across a range of desktop, mobile sites and apps. 

    Day to day responsibilities include project research, problem solving and interface design using a user centered, iterative design approach. As well as the design of new & original creative concepts and user journeys.

    Skills include communicating ideas and design concepts through sketching, wireframing and the development of prototypes. Designing pixel-perfect projects to Improve both the customer journey and key metrics.

  • Career History - Oct 2012 - Sep 2015

    Web Designer - The Fragrance Shop

    To create and build compelling responsive website and email designs for The Fragrance Shop and partner companies and work with internal and external developers to manage these designs from conception to completion. 

    Use various quantitive and qualitative methods for usability monitoring, analytics and also results from A/B & Multivariate testing to ensure the websites were both user centric and also in-line with business goals and metrics.

    To provide knowledge to the wider team through ongoing research into industry trends and best practices and ensure the multi-channel offering of the business was considered throughout all projects.

Contact Me


2 Primrose Cottages, 28 Main Road,
Shuttington, Tamworth, B79 0DS


07511 699 519