NAME
Gareth Starkey
LOCATION
Ashby De La Zouch, UK
garethstarkey@live.co.uk
PHONE
(+44) 7511 699 519
/garethstarkey
DESIGN | DATA | OPTIMISATION | STRATEGY
Gareth Starkey
An experienced and proven UX and CRO practitioner who's spent over 12 years combining design, data and optimisation to drive strategy and deliver results for some of the biggest brands in e-commerce.
Hey, I'm Gareth. I'm a UX'er (by heart) and a CRO'er (by head) and I'm looking for my next challenge.
I've spent the last 12 years working for some of the biggest brands in e-commerce across many different areas of the industry from fragrance to fashion, furniture to fidget spinners and beyond, most recently in the world of sports (golf) and subscription services. During my career I have carved out a niche in helping brands combine user needs with business metrics to improve both customer experience whilst driving KPI's and revenue.
I will help you to…
- Get To Know Your Users (UX)
- Test, Learn & Iterate (CRO)
- Understand Qual & Quant (Data)
- Drive Growth & Transformation (Strategy)
My specialism is combining the UX (qualitative) wish the data (quantitative) to drive learning and understanding within companies that can scale, transform and take companies to the next level. CRO forms an important part of this process and provides tangible, quantifiable improvements that not only deliver to the bottom line but are a useful tool for senior stakeholder understanding and buy-in.
My multi-skilled, cross-function experience and knowledge helps me become the catalyst to 'getting stuff done' within the workplace. I can bridge gaps between design and development, analytics and marketing and straddle all these areas to make things happen. I have a passion for developing the team members around me and driving a test-and-learn, iterative improvement approach which makes development, learning and change fun!
An experienced designer, a passionate UX'er, a proven CRO'er, an analytics geek, a business-minded communicator and a champion of the user that can grow, scale and help prove and strategise the steps to take your business to the next level and beyond. Let's get started today!
DESIGN
UX / UI & GRAPHIC
DATA
ANALYTICS & RESEARCH
OPTIMISATION
CRO & TESTING
STRATEGY
TRANSFORMATIVE THINKING
E-COMMERCE
RETAIL & SUBSCRIPTIONS
PROJECT MGMT.
THE COORDINATOR
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2024 -
UX & CRO Manager
Me And My Golf
Manage UX, Design, Analytics and CRO as part of a marketing function to run a front end and product optimisation program to increase key metrics such as conversion, trial conversion and engagement and drive web and product enhancements and roadmaps.2021 -
UX & CRO Manager
Claire's
Build and run an UX, CRO and Analytics program to deliver incremental improvements to both user experience, customer journeys and KPI’s. Highlight potential opportunities, test, measure and improve continuously seeing these projects to fruition on the live website(s).2017 -
UX Designer
Next
Follow UX process and methodology to design innovative concepts for next.com website and apps which represent and enhance the brand. Manage projects from UX research through wireframe, design and development to improve both the customer journey and key metrics.2015 -
Web Designer
The Fragrance Shop
Use qualitative and quantitative research (UX, CRO, Analytics) to build and continually optimise The Fragrance Shop and partner brand website to ensure they are both user centric and in line with business goals and work with developers to manage these from conception to completion.2012 -
2:1 BSc Media Technology
Manchester Metropolitan University
2009